Begin with the real objective.
A product list or an introduction is not the whole requirement. The market, specification, timing and commercial constraints shape the work.
About the Group
Commercial purpose.
Considered action.
ALAAEDDINE GROUP brings market access, sourcing, commercial intelligence and transaction development into one connected commercial model.
The right parties.
The information that matters.
A practical next step.
- Founder
- Amer Alaaeddine
- Group founded
- 2020
- Current base
- Dubai, United Arab Emirates
Our purpose
A purpose grounded in the work.
A valuable product still needs a route to the right buyer. A sourcing requirement still needs a capable counterparty and comparable terms. A promising opportunity still needs responsibilities, information and a path the parties can assess.
These are the questions around which the Group’s work is organised.
Our purpose is to connect commercial ambition with the practical work needed to take it forward: understanding the requirement, examining the market, identifying relevant parties and clarifying what must happen next.
Commercial capacity
One Group,
two commercial modes.
Principal Commercial Activities
The Group develops selected commercial positions for its own commercial activity and network—bringing a requirement, supply position or opportunity towards a defined market and relevant counterparties.
Client Commercial Mandates
Manufacturers, suppliers, buyers and companies engage the Group to work on their behalf, with the objective, scope and responsibilities agreed for the assignment.
The capacity in which the Group acts is established for each engagement. Commercial ambition does not replace a clear mandate.
Working principles
How we approach
an engagement.
Make uncertainty visible.
An informed decision depends on understanding both the available information and what still needs confirmation.
Stay precise about the role.
Sourcing, representation, research and coordination are different responsibilities. Each must be clear in the engagement.
Keep the next step practical.
Useful work should help the parties decide what to investigate, who to engage or how to progress—not simply produce more material.
Commercial focus
A base in Dubai.
A cross-border focus.
Dubai is the Group’s current base. Its commercial focus extends across selected markets in Europe, Africa and the Middle East.
The relevant route is considered for each assignment: the origin of supply, the target market, the counterparties and the commercial conditions between them.
Founder-led direction
Amer Alaaeddine
Responsibility for the Group’s commercial direction and the conduct of its engagements sits with its founder, Amer Alaaeddine.
The founder’s responsibility ↗Start a Mandate
Bring the objective.
Define the next step.
Whether the starting point is a product, a sourcing requirement, a new market or an opportunity, the first conversation should establish what the work needs to achieve.